In the last decade, technology has become the forefront of growth and expansion. It has greatly influenced the way businesses are now conducted, how production takes place and work efficiency. Today, it is a factor that can no longer be ignored or regarded as a luxury. Everyone is using it and if you utilize it to its full potential, individuals reap the benefits.
It has been said before that you did not need to worry about technology and being tech savvy. It’s easy enough to hire the services of someone to perform this work for you however, that’s not the case anymore.
Tech is taking over the world and not understanding basic technology handicaps your business. A very good metaphor to refer to is, you decide to stick with driving an old horse-drawn carriage as motor vehicles are considered dangerous and unnecessary. You stick with what you know and possibly decide to learn to drive. Nowadays everybody can drive a car, it's a basic skill. It’s similar to not having some basic tech literacy in being able to run certain pieces of software that are significant to your business’s functions. Entrepreneurs have to step up and upscale themselves to operate and understand the technology that is required to make their businesses a success.
This could be some sort of proprietary software, niche software that controls your manufacturing plants or is involved in delivering your physiotherapy services but remember every business requires marketing too. There are marketing tools & tech out there (websites, social media platforms, etc) and if you turn your back on these, it’ll have a knock-on effect. Never say that you’ll leave tech for the youth to use, change and adapt as it’s pivotal to your success. Basic skill levels in tech management and use can lead to extraordinary possibilities.
As you become more tech savvy, opportunities arise consistently. Programs, innovative ideas that are coming out of the technique incubator is mind blowing. Educate yourself in this field, the world is running away and ahead with their new tools. If you're aware, on point with the developments that are happening, you’ll see opportunities to make your life easier, more profitable and even open up more possibilities as well.
Technology is a prerequisite, if you are striving for Success. You need to figure out how to build, edit, navigate, upload/publish content onto your website and have some sort of marketing automation tool. It is important for you to run your email using bulk emailing tools while having a decent accounting program that talks to one another and every other component (need to be running a CRM.).
These are basics and if you're not doing them you're falling behind rapidly. People are coming up with solutions and designing new niches and new industries that you could only dream of. People are making pots of money utilizing technology. If you're not doing it already embrace it, learn the new language and identity the benefit that it can bring to your life. Once you get through that learning curve it serves you.
I'm the founder of Lead Genius and The Lead Genius University. I am an entrepreneur, just like you. I have experienced your frustrations, the overwhelm, the highs and the lows. To help you hack your growth to being successful I have created The Lead Genius University. Apart from running my business, I spend most of my time reading, learning, developing skills and helping other people develop theirs. The ocean is my passion and I spend some time of each day recharging my batteries in the sea. I want to help you become a better entrepreneur and product creator. Read more about my story here.